Glimpsing the Apocalypse

Do you wonder how the Monsantos and AIG's of the world plow through all in their path, seemingly above the law, above governments, above any human institution that might try to slow them down? Richard Bruce Anderson proposes an interesting scenario where he likens non-human entities (corporations) to legendary, mythological characters like Zeus or Hercules. These modern day gods operate not to fulfill mortal needs, but rather to create new needs with which to further entrance the mortals. They are governed by only one internal corporate law, unimpeded by morality or human consciousness, to maximize profits, measured in growth, regardless of consequence.



Glimpsing the Apocalypse
by Richard Bruce Anderson

Excerpt:

"...We live in a mythical era, a time that surpasses legend. We’re witnessing a dazzling triumph of technology, an archetypal summoning of powers that are indistinguishable from true magic. But that triumph is hollow and destructive to much of what we value. The more we humans use our powers to impose order on the world, the more disorder there is. There are wars, and premonitory shadows of wars to come, as the world economy becomes ever more leveraged and dependent on scarce and finite resources. In the background there’s a steady slippage toward irreversible climate change and ecological collapse. And the astounding material success of the human endeavor hasn’t brought happiness, wisdom or enlightenment; instead there’s a profound disturbance in our collective human psyche. The best evidence of that disturbance is to be found in our suicidal abuse of nature, but we can also see its effects in the narcissism and desperation that are endemic in our society. Something is wrong at a very fundamental level – something that’s causing us to behave maladaptively.

What could have caused this imbalance? Given our brilliance and our accomplishments, what makes us behave so stupidly? Our innate human failings, our pride and greed and narcissism, must have a major part in it. But that’s not necessarily the whole story. In addition to human nature there’s another causal force at work, a force that we ourselves created: the industrial machine.

We humans have organized our economic affairs in a variety of ways in the past, but the way we make our living now is new in human history. Over the past five decades we’ve created an economy based on ever-increasing consumption, an economy that does not simply satisfy needs, but sets out to create them. We’ve left necessity and restraint behind to enter a world in which gross excess is the norm. This way of organizing life originated in the United States, but it’s spreading rapidly all over the world. It’s the principal threat to the natural world that sustains us and to the health of our culture our minds and our souls.

A self-organizing system, the consumer economy is a force all its own, an entity separate from ourselves. We built it, but we don’t control it. As the Dalai Lama remarked in Ethics for the New Millennium, “Modern industrial society often strikes me as being like a huge self-propelled machine. Instead of human beings in charge, each individual is a tiny, insignificant component with no choice but to move when the machine moves.” The machine operates by its own rules, rules that only indirectly involve humans...."

Link to full article:
https://www.adbusters.org/magazine/87/richard_bruce_anderson.html